Step-by-Step Guide to Building Funnels in GoHighLevel 🚀

Funnels are the backbone of digital marketing, helping businesses capture leads, nurture prospects, and drive conversions. GoHighLevel (GHL) makes it easy to build high-converting funnels—all without needing third-party tools like ClickFunnels or Leadpages.

If you're new to funnels or GoHighLevel, this step-by-step guide will walk you through building a complete sales funnel—from landing pages to automation and follow-ups.

What is a Funnel in GoHighLevel?

A funnel is a structured path that guides visitors toward taking a specific action—whether it's signing up, making a purchase, or booking an appointment.

A typical funnel includes:
✅ Landing Page – Captures leads with an opt-in form
✅ Thank You Page – Confirms the action and provides next steps
✅ Sales Page (Optional) – Showcases an offer to potential customers
✅ Checkout Page (Optional) – Allows customers to make a purchase
✅ Follow-Up Automation – Sends emails & SMS reminders to nurture leads

Now, let’s dive into how you can build a funnel in GoHighLevel step by step!

Step 1: Access the Funnel Builder in GoHighLevel

1️⃣ Log into your GoHighLevel dashboard
2️⃣ Click on "Sites" in the left menu
3️⃣ Select "Funnels", then click "New Funnel"
4️⃣ Give your funnel a name (e.g., “Lead Generation Funnel”)
5️⃣ Click "Create Funnel"
(You can also select a template of your niche)

You’ve now created your funnel! Next, we’ll start adding pages.

Step 2: Add Funnel Pages

Funnels typically have at least two pages: a Landing Page (to collect leads) and a Thank You Page (to confirm their submission).

(If you are using a template, the pages will be there and you can edit them)

1️⃣ Click "Add New Step" to create a page
2️⃣ Give your page a name (e.g., “Landing Page”)
3️⃣ Choose a template from GoHighLevel’s built-in options (or create one from scratch)
4️⃣ Click "Create Funnel Step"

Repeat the process for your Thank You Page and any additional pages (like a sales page or checkout).

Step 3: Design Your Landing Page

1️⃣ Click on your Landing Page to edit it
2️⃣ Use the drag-and-drop builder to customize text, images, and buttons
3️⃣ Add a lead capture form to collect names, emails, and phone numbers
4️⃣ Set a Call-to-Action (CTA) like "Get Started" or "Download Now"
5️⃣ Click "Save" and "Preview" to test your design

💡 Pro Tip: Keep your landing page simple & focused—too much information can distract users!

Step 4: Set Up a Thank You Page

Your Thank You Page confirms that a visitor has successfully signed up.

1️⃣ Click on your Thank You Page in the funnel builder
2️⃣ Customize the message (e.g., "Thanks for signing up! Check your email for more info.")
3️⃣ Add a Next Step CTA, like a button to book a call, join a Facebook group, or download a freebie
4️⃣ Click "Save" and "Preview"

💡 Pro Tip: Use the Thank You Page to upsell a service, offer a free consultation, or redirect users to your main website.

Step 5: Connect a Domain (Optional but Recommended)

For a professional look, connect your custom domain to your funnel.

1️⃣ Go to Settings > Domains
2️⃣ Click "Add New Domain" and enter your URL
3️⃣ Follow GoHighLevel’s DNS instructions to connect your domain
4️⃣ Assign your funnel to this domain under "Publishing Settings"

Now, your funnel will be accessible via yourdomain.com instead of a generic URL.

Step 6: Set Up Automated Follow-Ups

Once a visitor submits their details, you want to nurture them with emails or SMS reminders.

1️⃣ Go to "Automation" in the left menu
2️⃣ Click "Create Workflow" and select "Start from Scratch"
3️⃣ Add a trigger (e.g., "Form Submitted" from your funnel)
4️⃣ Add actions like:
✅ Send Email (Welcome email, freebie, or offer details)
✅ Send SMS (Confirmation text or reminder)
✅ Wait Timer (Delay before sending the next message)
✅ Tag or Assign to a Pipeline (For lead tracking)
5️⃣ Click "Save & Publish"

💡 Pro Tip: Use personalized emails & texts to keep leads engaged and increase conversions!

Step 7: Test & Launch Your Funnel 🚀

Before going live, test everything:

✅ Submit a test form and check if you receive an email/SMS
✅ Ensure buttons & links work correctly
✅ Preview your pages on desktop & mobile
✅ Verify automation sequences trigger properly

Once everything is working, start driving traffic to your funnel via ads, social media, or email campaigns! 🎯

Final Thoughts: Why Use GoHighLevel for Funnels?

Unlike other funnel builders, GoHighLevel integrates everything in one platform, meaning:

✅ No need for separate tools (ClickFunnels, Mailchimp, Calendly, etc.)
✅ Seamless automation & lead nurturing
✅ Built-in CRM to track and manage leads
✅ White-labeling for agencies & resellers

If you’re looking for a cost-effective, all-in-one funnel builder, GoHighLevel is a powerful alternative to expensive standalone tools!

Need Help? Book a call with me for just $25 USD: https://link.ghlassistant.com/widget/bookings/techcallwithfarah